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DARK HORSE 

DARK HORSE 

DARK HORSE 

BARREL INCENTIVE

-2025-

-2025-
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A program for a non-incentive barrel horse

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our mission 

We are here to provide opportunity. Opportunity to owners, producers, and those horses who have been left behind in the incentive game. We strive to be a home for those that have the desire to showcase their horse and compete for more each trip down that alley. We will endeavor to be an incentive that represents the horse and not just it's papers. We will illuminate the Dark Horse. 

about us

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In the quiet before the race, where the air hums with anticipation and dust hangs like a ghost. Across the warm-up pen, the muffled sounds of the crowd and announcer echo faintly. There’s a place, a shadow for the horses no one talks about. The ones that do not fit today’s mold. They’re the misfits, the overlooked, in the darkness standing at the edge of the spotlight. Never quite getting a chance to step in the spotlight. This incentive was made for them—the horses that don’t qualify for the usual perks of today’s industry, but carry a fire inside, burning to prove they belong. This incentive was made for those owners who seek to showcase horses who are left in the dark from the glitz and the glamour of the barrel horse incentives.

This isn’t just about speed, breeding, or papers. It’s about defying expectation, rewriting fate, and giving a horse a chance. Here, every horse has an opportunity to turn the tide, to outrun the past, and to be illuminated. They’re not just racing against the clock, they’re racing against the narrative that was wrote for them. When they run, it’s not just a race—it’s a statement, that we are still here, we will not be forgotten. A reminder that sometimes the ones left in the dark can change everything.

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